WSAV-TV 60th Anniversary


News 3’s Renee LaSalle and Kim Gusby bought school supplies for students in need.

The Coastal Sunrise’s Courtney Cole and Greg Talbott made several Parker’s patron’s day.

The Coastal Sunrise crew surprised more happy shoppers.  This time at the Walmart on Highway 17.

This was an On Your Side day in February where the Coastal Sunrise crew bought breakfast for News 3 viewers at McDonalds.

Another On Your Side Day where the Coastal Sunrise crew paid for viewers’ groceries.

The Coastal Sunrise crew again helped viewers by paying for groceries at Walmart.

A sweet treat for customers at Dunkin’ Donuts, Coastal Sunrise was there to pick up the tab.

Enmarket customers were greeted by Coastal Sunrise with a surprise of free gas!


WSAV-TV: Early History

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WSAV-TV celebrates 60 years of broadcasting in 2016. The television station you’ve come to know as “On Your Side” fired up on Channel 3 on February 1,1956. Co-owned with WSAV- Radio, AM 630, now WBMQ, we initially broadcast our signal from a transmitter atop the Liberty National Bank building at Bull and Broughton Streets. The flashing WSAV sign was a downtown landmark. And like its sister radio station, WSAV-AM 630, WSAV-TV took to the airwaves as an affiliate of the National Broadcasting Company, NBC.

In 1960 WSAV-AM and TV moved from the downtown Savannah bank building to our own brand new state-of-the-art digs at 1430 East Victory Drive. A new broadcast tower was erected at the Victory Drive site boosting power to reach surrounding counties in the Coastal Empire of Georgia and the Lowcountry of South Carolina. Sixteen years later an even more powerful broadcast tower was built in west Chatham County.

A lot of great broadcasters, both on camera and behind the scenes, have served our viewers over the years. But it’s undeniable that the one “character” who left an indelible mark on the hearts and minds of WSAV viewers through the years is “Captain Sandy”. The original Captain Sandy in 1956 was Norm Strand followed by the smooth-as-silk voice of Joe Cox.

Of the thousands of fans who remember those old days, Captain Sandy was the weatherman and a whole lot more. He was an entertainer who, come rain or come shine, made it all fun and launched his sidekicks who may have become just as popular as the Captain. Remember “Wilbur the Weather Bird”? And “Arthur Mometer” or “Calamity Clam”? Captain Sandy always appeared in his blazer and nautical cap, a bow to our coastal location. And his sidekicks never made it easy for him. “Arthur Mometer” was temperamental and always fidgeted before revealing the high and low temps for the next day. And when Davy Jones’ Locker was opened up, you always knew “Calamity Clam” was going to try to keep a piece of the Captains hand before giving up the tide forecast. So much fun over the years.

We’ll be celebrating 60 years with you throughout 2016. Stay tuned and have some fun with us looking back AND looking ahead to more great years of being WSAV On Your Side!

Enjoy a blast from the past. CLICK HERE to enjoy our throwback VIDEOS and our WSAV On Your Side Viewer Surprises.

CLICK HERE: This week in history.

WSAV History Photo Gallery:

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