GLENDALE, Calif. (WSAV) – Just a month after Applebee’s gave up on attracting “a more youthful and affluent demographic,” a new announcement has sparked the interest of millennials.
For the month of October, Applebee’s announced they will be selling $1 margaritas or ‘Dollaritas™‘ at locations all day, every day.
“Our $1 margaritas in October give us a chance to show our guests a little love, giving them a totally unbeatable offer as a gesture of our sincere appreciation for their patronage,” says Patrick Kirk, vice president of beverage innovation at Applebee’s.
The offer is a part of the restaurant’s month-long national celebration of Applebee’s Neighborhood Appreciation Month.
So before you blame millennials for the demise of casual-dining chains, you can consider taking them out for a $1 margarita on the rocks.
Of course, if you do decide to enjoy a Dollarita™, please drink responsibly.