(NBC News) Black Friday and Cyber-Monday are still more than five months away, but retail giants Amazon and Walmart may be eyeing the calendar as they slug it out with major online sales.
Amazon is celebrating its 20th anniversary today with “Prime Day”, sales Amazon says are better than Black Friday and only available to members of its “Prime” service, the $99 subscription which offers two-day free shipping and streaming of movies and TV shows.
“What we think this is about is trying to regenerate the Prime customers that have sort of lapsed, and – or to get new prime customers,” says CNBC’s Courtney Reagan.
The online retailer is offering a 30-day free trial of the “Prime” service.
Meanwhile, Walmart is refusing to surrender the cyber battleground.
They’re rolling back prices online for more than 2,000 items. They’ve also lowered the minimum order for free shipping to $35 for at least 30 days, a direct swipe at Amazon Prime’s subscription charge.
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